Transform Your Marketing with HERO marketing

Clarify your message so customers will listen. Create compelling narratives that convert using the proven StoryBrand framework.

The StoryBrand Framework

Position your customer as the hero and your brand as the guide to create a clear and compelling message.

1. A Character

The customer is the hero, not your brand

Define your customer's identity and what they want. The story begins with a hero who wants something.

2. Has a Problem

Companies tend to sell solutions to external problems

Identify the external, internal, and philosophical problems your customers face that your product solves.

3. Meets a Guide

Customers aren't looking for another hero

Position your brand as the experienced guide who can help them overcome their challenges with empathy and authority.

4. Who Gives Them a Plan

Customers trust a guide with a clear plan

Create a clear, step-by-step plan that helps customers overcome their hesitation and makes the purchase feel safe.

5. Calls Them to Action

Customers won't take action unless challenged

Challenge your customers to take a direct action that will solve their problem through your product or service.

6. That Helps Them Succeed

Show them how your solution transforms them

Paint a picture of how your customer's life will improve after using your product or service.

Companies that clarify their message using the StoryBrand framework see immediate results.

When customers can clearly understand your offer, they're more likely to buy.

Create consistency across all marketing channels with a clear, compelling message.

Stop wasting time and money on marketing that doesn't work.

Get everyone in your organization on the same page with a clear message.

Transform your website into a sales tool that actually converts visitors.

Create a narrative that sticks in customers' minds and differentiates you from competitors.

Our AI assistant will guide you through creating a compelling StoryBrand framework for your product.

StoryBrand Assistant